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      Tips to Improve Website Sales

      Wednesday, November 17, 2010 @ 12:56:00 PM
      It is seen many times; a new entrepreneur is excited because their website just went live after weeks, or months of hard work. But the excitement doesn't last when they see they have only modest sales. They're not covering their expenses, and they're certainly not making enough to live on.

      It is important they do not give up hope, because it's happened to all of us, especially with a new website. And there are an answers.

      There are some steps to follow to make sure things are done right in order to maximize sales. Look through the list below. If all of these steps have been taken, then an increase in sales should be realized.

      1. Make sure there is a market for your product.

      By now, you've probably heard a lot about finding your online niche. If you did your research properly, you should have found a market that has a problem that you can provide an answer for. That is probably the core of your business.

      If you haven't done the proper research yet, it is time to get started. Use a keyword tool like Nichebot or Wordtracker to find what people are searching for online. And visit relevant forums to see what people are talking about and what problems they need to solve.

      Don't skip this step. It's important that your target market needs or wants what you are selling or your whole business is lost before it even begins.

      2. Make sure that you're selling something that solves a problem

      If you've found the right niche, then you should have some idea about what the main problems are. Do some research to find out what they need to solve that problem, then offer it to them. That's the formula in a nutshell. Don't let your product stray from the core ideal. Solve their problem, and you will have success.

      3. Make sure you're getting enough traffic

      It's difficult to make a good decision about how effective your sales process is if you haven't had enough traffic to your website yet. It is recommended to wait until you have had at least 1,000 visitors; anything less and you won't really have enough data to work with. Be patient.

      4. Find out where your traffic is coming from

      It's important that you are getting targeted visitors to your website. Make sure that if you are using pay-per-click advertising you are bidding only on words that are right for your market. If you are selling cell phones, you do not want visitors who are searching for office phones. Remember who your visitor is.

      5. Test different headlines

      Your headline is the first thing your visitors see on your site. Make sure it is compelling and grabs their interest. How do you do that? One method is to test different headlines and see which one works best.

      You can do that by rewriting it every so often and checking your stats, or you can split test your headlines using Google's website optimizer. Website optimizer is part of your Google adwords account. If you don't have an adwords account, you can get one free at a adwords.google.com.

      6. Make sure your sales copy is effective

      The last thing you want to do once you have a visitor reading your sales copy is to distract them with something that isn't leading directly to a sale. In other words, leave out any links to other websites, forget about adsense and banner ads, and don't start talking about things that don't relate to your product or service.

      Concentrate on your sales message and proof elements, and dispel any doubts they may have about giving you their money. This includes using testimonials if you have them, a 100% satisfaction guarantee, and good strong sales copy that keeps them interested all the way through to your "buy now" button.

      7. Test different price points

      It's hard to know what's the right price for your item initially. You may have it at the price you're willing to pay, but that may not be the price the market is willing to pay. A lot of people will expect to buy something in your market within a certain price range. If your price is too high, they'll shop elsewhere. If your price is too low, they might think that what you're offering is of poor quality. You can answer this problem by simply trying out different prices to see what generates the highest profit.

      8. Make sure your order processing works properly and is easy to use

      Test all of the links from your "add to cart" buttons all the way through to your "thank you" page. You can normally run a $0 test before you go live with most shopping cart and merchant account systems. Obviously, if your ordering system isn't working right, you're not going to see any sales.

      Also, make sure that it's easy to use. Get a friend to step through it for you. It may make perfect sense to you, but that doesn't mean that it will for everyone. Let some other people try it out and see if they get stuck anywhere. Chances are good that if they do, then others will too. If everything isn't as easy as possible to use, then some people will just leave rather than trying to figure it out.

      There you go. Eight steps you can follow with your site to make sure that you are maximizing your sales.