We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google.
Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.
Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.
The following explains best 5 tips about SEO optimizing your web page:
Appropriate landing page
Apart from finding a great niche and product, it's also necessary to have a targeted landing page to encourage paying customers. And one great tip I've found is that to ensure your landing page does not sell anything at all!
In fact, it should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. Not only does it raise customer awareness but it also encourages customers to buy what you will eventually show them!
Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. Once the search algorithms are trained to realize that the content on your page changes daily and is completely original you are more likely to see your website higher up in page rankings.
You also have to ensure that the content is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product.
Fill your content with an average of 2% of Keywords per page of 100 words. That means your page should run an average of 10 Keywords in a page of 500 words. Do not put in more than that as search engines tend to classify high keyword pages as spam or duplicated content.
Create a lot of internal links where a single article links to another archived articles in your blog or the site itself. This will increase site recognition and page rankings.
Keeping them simple
Don't flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly.
Arranging the Keywords can make or break a website!
Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content.
Try to use lateral semantic indexing where you use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.
There you have it.. The most important thing of all is to take action.