Web Design: Scannability
Would it interest you to know that most web users don't come to your site to appreciate the attractiveness of the design? That's not to say that an attractive web design isn't important.
However, the majority of site visitation happens because the consumer was motivated to look at your site to see if you could give them a reason to purchase from your ecommerce business.
The web is based on small resolution sizes. The words read online aren't even as clear as newsprint. The pictures are often low resolution and a computer screen can tax the best of vision.
One of the most cost effective applications this information can produce is that you may not need a website filled with all the toys such as Java Script or Flash design. These tools add spice to your website, but can often detract or even annoy visitors who are simply looking for information they expect to find on your website.
A well ordered website can reap incredible rewards for ecommerce business. Effective bullet points, keywords or phrases accented in bold type and an easy to navigate page may have a greater impact on your ecommerce web design than anything.
What this may also mean is that the web design options you can chose from may expand.
You see, if you know what will help make your site better you can self-direct the development of the site through template rich designs that allow you total control over the text in an easy to use environment that does not require the use of complicated code or extended training seminars to use.
Obviously many web design experts would rather have you seek an alternative using their personalized service, but in the end you have a stronger interest in the success of your website than a hired web developer.
If you can utilize the tools available to make your site user friendly and highly scannable you will likely find you can achieve your own success in web design.
Writing for the Web
Content writing for web pages is not the same as writing for any other type of content. Thoughts must be compact and content must be scannable.
This means when you write for the web you must help your reader find the subject they are most interested in using a sub-heading or indexing system that allows a quick scan to determine if your web page contains the information they need.
Even if your website does not contain the exact information your visitor wants they may be pleased to know it didn't require extended reading to make that determination. In turn the visitor may venture to other pages of online content to determine if you have the information they need elsewhere on your site.