By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if you're running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue. Or if you're running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.
1) Create Campaign URL
Landing Page URL
Campaign Source
Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
Campaign Medium
The advertising or marketing medium.
Campaign Name
The individual campaign name, slogan, promo code, etc. for a product.